Real Health
Blue Wave
Guiding You Home
The GOTO Show Africa
SABC Encore
What's Brewing
Movers & Shakers
Gumba Gumba
Nedbank News Africa
Designed by Hue

About Us

Autonomy is an award winning strategic design agency specialising in business to business (B2B) solutions for TV broadcasting specialists; addressing the complex and diverse challenges associated with audience engagement.

Our cross discipline broadcasting expertise inspires channel brand strategy and identity, motion design, visual environments and the creative aspects of TV production.

We help our clients inspire change within their business to drive growth for their brands. From identifying target markets, to how they make their decisions, Autonomy makes the best use of its core expertise to bring to life elegant and engaging solutions.

Our Team

Chad Bell

Chad Bell

Creative Director

Chad’s loves creating designs and spaces that inspires people to move and think in a different way.

As founder of creative solutions agency Autonomy, Chad’s days are filled with working on some of our country’s most loved brands. His 20-year experience spans many disciplines with core expertise across motion design, media branding, architectural interiors and set design, TV commercials and corporate communication.

Chad serves as the Creative Director and Motion Designer for Autonomy’s clients, generating inspired experiences and insightful problem solving. Whether it’s a 2D infographic treatment or 3D animated motion graphics, Chad always takes a strategic and design driven approach to every project.

Chad has been the creative mastermind behind some of South Africa’s greatest and most watched TV show’s branding and has earned a reputation for creativity, innovation and success whilst amassing a range of industry related awards for Standard Bank National Arts Festival, SA’s most recognisable TV Shows Jam Alley, Club 808, Lunch Box, Go Zone and etv’s youth slot Craz-e.

He re-branded SABC’s long-standing music show Jam Alley twice, and won PROMAX BDA Best Set Design awards both times.

Chad’s most notable accolade is the architectural interior branch design for FNB, South Africa’s leading bank. The new dotFNB branches, together with “Bank in a Bag”, its fuel reward and the FNB Banking app for smartphones contributed to FNB winning the BAI-Finacle Global Banking Main Award.

Ingrid Bell

Ingrid Bell

Creative Strategist

Ingrid is a concept strategist who is always seeking ways to use content in innovative ways to bridge the gap between the world we live in and the world we want.

She has spent her 28-year career as a catalyst for dynamic and integrated marketing campaigns that spans the broadcast, advertising and marketing industries. Ingrid has produced a diverse body of award-winning work for clients such as Coca-Cola, Standard Bank,, FNB and the National Arts Festival.

Prior to joining Autonomy, Ingrid worked as Head of Creative and Strategy at Red Pepper Pictures where she headed its Design and Animation department and’s youth slot Craz-e which under her tenure won channel brand of the year in the 2010 PROMAX BDA AFRICA AWARDS.

Ingrid’s creative leadership at Red Pepper has also fuelled some of South Africa’s most recognisable TV programmes; SA’s first all teen-girl TV show Sistahood, Cool Catz and Craz-e World Live with then Craz-e Producer Gill Vile, Our Perfect Wedding for Connect TV, Pop-Up TV Jozi Life for Vusion Media and the strategic development, design and implementation of the SABC’s new corporate identity which enabled the SABC’s iconic Africa Pulse to entice a new, innovative and leading-edge thinking.

Since joining Autonomy Ingrid has worked on a variety of strategic brand challenges for DDB South Africa’s client SABC Group Sales and Marketing and for Vusion Media, she designed the visual positioning for SABC Encore. Ingrid regularly judges international media branding entries for Promax BDA and guest lectures in Strategic Brand Management at Vega School of Brand Leadership.

How We Work

Autonomy is dedicated to enhancing the value of broadcast design by creating the strategic and creative tools required to create and brand a television show or channel, TV commercials, business to business visual communications and TV show set designs.

In accordance with broadcast production trends, Autonomy employs a core team of experts and as activity spikes, add bandwidth by hiring freelancers with specific niche qualifications and expertise to fulfil a project’s set requirements.

Our goal is simple: create a more work environment for talented freelance experts. This work ethos stimulates internal growth, promotes the generation of new and fresh ideas, and fosters new ways of working.

Freelance Work

Autonomy is always looking for talented and passionate freelancers; the relentlessly curious and those hungry for greatness. Basically, those who try find the extra in ordinary.

Creative Strategy

Creative Strategy
Brand Identities

Brand Identities
Motion Design

Motion Design
Visual Environments

Visual Environments
TV Production

TV Production