Radio Sonder Grense

DDB South Africa’s client, SABC Trade Marketing, wanted Autonomy to create a marketing sizzle reel that showcased its award-winning Radio Sonder Grense (RSG’s) youthful mind-set and innovative attitude towards advertising, allowing the station to deliver an environment where brands can amplify their creativity.

The result is a What’s Cooking at RSG Sizzle Reel in which RSG’s diverse and vibrant on-air talent gives marketers the opportunity to be part of the energy and dynamism of the fast changing youthful global community that is RSG.

A highly stylized PowerPoint was also created to complement RSG’s WOW listener insights in which the all new What’s Cooking at RSG Sizzle Reel featured.

AGENCY
DDB South Africa
BROADCASTER
SABC Radio Sonder Grense
CLIENT
SABC Trade Marketing for SABC Radio
CONCEPT & STRATEGY
Autonomy
PRODUCTION HOUSE
Gonzoe
DESIGN & ANIMATION
Autonomy
SOUND
Red Igloo Music Library
Radio Sonder Grense
Radio Sonder Grense
Radio Sonder Grense
Radio Sonder Grense
project-image1
880
project-image2
881
project-image3
882